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Real Estate Education

Ostroms Featured on Seller Tips Series for REALTOR.com

Recently we were honored with the opportunity to be part of REALTOR.com’s new “Seller Tips” Video Series under their “News + Advice” drop-down menu on the main site. (“Realtor.com” > “News & Advice” > “Advice” > “Sell”).

We always try to be forward and upfront in our thoughts, with the intent to help our sellers. So we hope you enjoy these videos, and feel free to share the links with friends, that might need some help.

We hope you’re educated on some topics for seller preparation and also that you’re entertained, in an Ostrom-sort-of-way. 

To all the sellers that already know how we are, and love us still – thank you for your support. We wouldn’t be here without you. If you’re new to knowing us, whether virtually or in-person and are looking for someone to list your home – know we’ll always be honest, to the point, and always have the mind-set of having you win in the world of home selling (and hopefully in terms of less time on market and higher-price point).

Thank you for watching and thank you for sharing our “seller conversations” – we have three listed below (with hopefully more to come). If we haven’t answered one of your seller questions – comment below – or call or email us.

Video One: Seller Advice – Awkward Seller Conversations

Video Two: Seller Advice –“Smells Don’t Sell”

Video Three: Seller Advice –“Three Things Tall REALTORs See, That You May Not …”

If this is your first time visiting our site – welcome … we’re REALTORs Steve and Heather Ostorm in Roseville, CA at Coldwell Banker Realty.

We primarily work with sellers and their listings, and move-up buyers. So we have had a lot of great learning experiences and opportunities to help our sellers. Sometimes it goes well, sometimes it doesn’t – but we’re always learning how to be better. But what we’re not is … we’re never afraid to tackle awkward conversations, if it means our seller having a better opportunity for a better experience with selling (and hopefully maximizing their bottom line, to the best of our ability – we want our sellers to win).

Ostroms Featured on Seller Tips Series for REALTOR.com Read More »

2016 Real Estate Market Predictions – Roseville + Rocklin, CA

This post and information below is from 2016 – please let us know if you would love a current real estate market update. If you’re looking in Placer County – this is an evergreen post that updates monthly and quarterly

First thing we need to do, is thank our friends and family for an amazing 2015. You are the reason we continue in this business. Thank you for your support and referrals. There’s no greater honor, than to be trusted with your business.

So on to the show … what you’re all waiting for …

2016 Real Estate Market Predictions – Roseville and Rocklin, California.

We quickly review 2015, real estate market patterns we observed, and items we experienced … (and if you are a buyer, be sure to ask what TRID – TILA-RESPA Integrated Disclosure is before you start your loan adventure – but that’s another blog post, by itself).

So … thank you for watching. We promise you’ll be entertained and educated … always.

If you would like to specifically know about your neighborhood and/or home, and current pricing for your home – give us a call or shoot us an email (info below). We’re happy to provide feedback, always.

2016 Real Estate Market Predictions – Roseville + Rocklin, CA Read More »

The Closing Process in Placer County

This post is from 2016 and will be updated soon* (1/2026)

The process for a home closing in Placer County

Every area has their own procedure with home sales, regarding signings at title (or via notary) and the closing process. This is one of the most confusing topic for buyers and sellers. Below, we’re addressing sales specifically in Placer County, CA. “All-cash” deals will have their own (quicker) timeline, and maybe that will be a topic for another video 🙂 This video applies to buyers with a loan.


You’re not alone if you’re confused on when do you sign paperwork, how does the closing happen, and when do we hand over keys? We will do our best to equip you with all the right information, so you feel as prepared and informed as possible.

More “Closing” Questions Answered

  • Do buyer and seller sit at the same table to sign paperwork? No, they’re typically separate appointments at the title company. In our area, escrow and title are in the same location (much easier). You’re not sitting with the opposite party, signing at the same time.
  • What if I can’t come to the title company? It happens, a notary can come to you, at an additional fee. We usually encourage the buyer or seller, to go to the title company for a signing of final paperwork, but if it’s a “larger brand” title office with multiple branches locally, we can sometimes have you signed, with warning, at a nearby office, if the main title company isn’t convenient to access (example signing in Roseville vs. going to a Sacramento office).
  • Can we schedule our signing in advance? Not always, depends on loan docs arriving at title. Depending on the type of loan, the seller can sometimes sign earlier. But best not to assume, lets have that dialogue in advance, if one seller will be inaccessible – starting to about a week, before closing.
  • What if I can only sign after-hours or on the weekend? If you’re on vacation, or have limited signing capability, let us know and for a small fee, we may be able to have a notary come to you. This can pad a day or two to closing, and if you’re out of the country when loan docs come in, this is definitely dialogue we want to have in advance.
  • When we sign, does that mean we’re closed on the home? No. If the buyer has a loan – it depends on when funding occurs (can be near immediate, immediate, or 24-48 business hours after review). If you’re buyer, have this communication of process, as the lender is at the steering wheel at one point, determining much of these timelines. If you don’t know what questions to ask, we can help you.
  • Why is there a “Final-Walkthrough” by the Buyer? It’s the buyer’s right to ensure the property is in the same condition, as when they went into escrow. Your home is most likely in chaos-mode with packing, so don’t fret, but know that this visit will happen right before closing.
  • When do we turn off utilities? Unless otherwise specified in contract, utilities are to always stay on, until we know we’re going on record / closing that day.
  • How clean does your home need to be? It’s a touchy subject as you can imagine. Do as agreed to, between buyer and seller. When in doubt and a professional clean is requested, it’s not a bad idea to consider hiring who the buyer prefers, to avoid any disputes of “what’s their interpretation of ‘clean.'” We think it’s a good gesture to hire a professional cleaner. Typically, “broom swept and clean” is the asked for item, but expectations are always different from folks.
  • Is it okay if I leave trash on the side yard, or items in the garage or attic? All furniture and personal property, inside and outside the home – MUST be removed. With extra paint that belongs to the house, typically you’re going to want to see a new home owner want to have that … to avoid painful paint-matching, but all other items, when in doubt, ask buyer-side, and don’t make assumptions what’s okay to leave behind.
  • When and how do the buyers get the keys? Keys can be retrieved, the day of closing, by default 5pm. Check your contract first – that’s what determines “what time.” Typically, one key is left in the Metrolist Lockbox, that the buyer’s agent can retrieve at the right time, and hand that key over to the new buyers. If you’re a new homeowner – PLEASE re-key your home, always.
  • Will the sellers leave me items, to help out? If you’re a seller, before closing, ping your agent to share with the buyer-side, all utility info and where you’re storing appliance manuals, extra keys, mailbox key, when trash day is, and any helpful info that might give the new home owners a “leg-up” … the buyers will be grateful.

Disclosure: Always consult local regulation and your trust real estate agent representing you. All items in the video, and above, are how we would educate our clients here in Placer County. Any financial items, always consult your trusted financial and/or tax advisor.

The Closing Process in Placer County Read More »

Black Widows, Buzzing Wasps, and Beetles – OH MY!

So perhaps you’re considering regular pest service … or maybe you just need one-shot to get rid of wasps. Black widows are another item we see often in our area. They’re the shiny, eight-legged vampires of the night – you won’t always see them during the day, but look out once the sun is down. Okay, I know … that’s not nice that I am typing this and freaking you out (bleegggh, they freak me out)

Black Widow

The reason we love working with Zack is he’s a good person, that knows and loves what he does, and helps home owners with their pest problems. And he always has an idea for how to tackle pest problems.

Sometimes one visit takes care of items, but sometimes the right solution is on-going service.

So listen in to what options you have with regular or one-shot pest service. 

Also one other thing to mention, if you’re considering putting your home on the market for sale, a clear pest (WDO / wood destroying organism) report is a great thing for a listing agent to have or know about, so be sure to mention to your listing agent (but of course, that’s us … right?) * wink wink *

Visit Finley Home Services: Termite and Pest Control Website 916-741-2847 (BUGS) or  info@finleyhomeservices.com


 

Black Widows, Buzzing Wasps, and Beetles – OH MY! Read More »

wood destroying organism wdo report termites ostroms

Sellers: How Should I Prepare for a Pest Inspection?

Californians: so your property just went into escrow and your inspection period has started.

Sellers are you ready? Is your home ready? Do you know what’s going to happen?

If you watch the video below, you might be thanking us. This is a great preparation video for sellers that are expecting their pest / WDO inspection to be happening once in contract (wood destroying organisms).

Avoid last minute scrambling, moving items in your garage, cutting back bushes, and most importantly … avoid an unnecessary re-inspection (nobody likes paying for a “re-inspection fee” to gain access to spots that couldn’t be accessed on the original inspection).

Watching this video before you go active on the real estate market and then you’ll be ready for when that great offer comes across for you to accept!


Watch Steve Ostrom and Zack Finley review the important items to be ready for in a pest inspection.

You’re going to love the great tips from Zack Finley of Finley Home Services: Termite and Pest Control. You’ll be ready to go for your pest inspection and less stressed.

 

 

More tips:

  • Before ANYTHING, Buyers, talk to your real estate agent about timelines and who’s paying for “what inspections” (this is not advice that overrides your trusted real estate agent’s opinion / representation)
  • Before doing ANY repairs – always verify your contractor is licensed (active) and bonded before any inspection or review or repair is conducted. DIY can get you into trouble and be aware, for a clearance that’s needed contractually, you will likely have to still pay a pest inspection group to come out for a “clearance” report. Also, be aware with you doing the work, you are the one liable for how the work was executed. Also make sure the contract does not state, “To be completed by a professional with receipts to be provided.” If you think you’re immune to this, we can share some horror stories. Again, consult your trusted agent and representation before doing anything.
  • Pest inspectors: ask for recommendations from your agent or friends. We have enjoyed Zack Finley with Finley Home Services in the past, but please do your research online for reviews and see who makes the most sense for your situation. 
  • Ask about pricing for inspections  (in advance vs. through escrow) – it may be cheaper to pay on-site or in advance.
  • Verify repairs include primer paint and re-paint fee (you’ll need to have your paint on-site and ready to roll) – this is one that catches folks the most off-guard. Getting the repairs and only have the primer wood exposed. It typically does NOT include a repaint of the original matching paint, primer only.

As with any choice in vendors – please do your research as it only takes one new hire to ruin the reputation of a company. Yelp and Google Maps Business are two of our favorites, but also – the Facebook Neighborhood groups can be a great resource to hit up that “search button” for recommended inspectors. FYI, not all regular service pest groups do “WDO inspections” (the correct name for a pest inspection is a WDO Report)** so if you ask, let them know it’s for a real estate transaction.

Questions – don’t hesitate to ask for our help or give us a call 916-308-2446

REALTORs Steve Ostrom + Heather Ostrom • (916) 308-2446 • Homes@RosevilleAndRocklin.com • Coldwell Banker Realty • 2200 Douglas Blvd Building B, Suite 200, Roseville, CA 95661 • CALBRE# 01344154 • 01899313

footer ostrom steve heather coldwell banker realty

Sellers: How Should I Prepare for a Pest Inspection? Read More »

What should you do with your pets at an open house?

“We’re hosting an open house, what do we do with the pets?”

Great question, and something we’re often asked and it’s a stressful one often for the homeowner. Not only do you have the upkeep of the home for showings to buyers, the property showing schedule, but you may also have a confused pet in the home.

Often we’re asked, “What should we do with our dog … or our cat during the open house?” There’s no simple solution, and will depend on your pet. Ultimately you’re trying to sell your space, at a top dollar, so advice might come to you, with the intent to maximize your time on market, both in your pocket book and time on market. Animals can be, understandably a sensitive issue – whether in moving them around, showings, or the “marks and barks” they can leave behind in the home.

Hold your breath, you may not like this next comment … I know, this is going to sting … not every buyer likes dogs and/or cats (or at least wants to see their evidence, yard bombs, nose smudges, or pet toys). So do you want to limit your audience to a specific group of folks? This sounds extreme, but from a market perspective, you really want to know your audience and not limit your audience.

So check out this awesome post on Coldwell Banker, and you might even notice SOMEONE got quoted on the national CB website. Not mentioning any names. 😉

See all of the “Expert Advice on Hosting an Open House with Dogs,” by clicking here
Avoid making an open house “fur paux” with these expert tips

If you have any questions about what to do with your pet at an open house, please let us know. We love fur babies and we want to make it as least stressful as possible for you and them.


“Coldwell Banker has teamed up with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, to help 20,000 adoptable dogs find a loving home this year.” So in this theme, you’ll be seeing a ton of great information and tips for home owners with dogs, cats (and more).

Learn more about the Coldwell Banker and Adopt-A-Pet Campaign here


Property Questions or Showings?
916-308-2446 – Homes@RosevilleAndRocklin.com
REALTORs Steve + Heather Ostrom

See more informative posts at: 
www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446
RosevilleAndRocklin@gmail.com – CBPlacerRealEstate@gmail.com
Coldwell Banker  – Roseville, CA – CALBRE# 01899313 + 01899313
2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

What should you do with your pets at an open house? Read More »

The Importance of Great Photos for Seller Marketing

So you’re starting to research selling your home. Where do you start?

There’s so much to consider when hiring a listing agent. 

Typically, one of the first questions we’re asked is, “What is your past and recent work experience?” A great question, and that way you know the listing agent is well-versed, current to real estate changes and knows what’s going on in the market, and qualified for selling your home.

So what’s the action often forgotten by sellers, before they hire a listing agent … 

We believe it’s “photo interviewing” their listing agent. What’s a “photo interview?” We define it as a seller requesting to see the listing agent’s current or recently sold listings “online,” and seeing how their photos look and are displayed. How was the lighting, quality, cropping, and visual interest of the photos? Were there enough photos, and how was their quality?

It breaks our heart to see awful photos or even NO photos online, of homes that we know are gorgeous (regardless of price range). So we want to empower sellers to ask the right questions. And more importantly with bad or no photos, you’re risking frustrating or turning-off buyers. Do you want to risk this?

Listen in on our interview with one of our photographers, Trevor Jobson, with Trevor Glenn Photography.

Our mixture of excellence in sales, paired with quality marketing and graphic design background, equals success and a happy experience for our sellers. 

Photos sell your home during the day and at night – when buyers are searching online. Do you want to take the risk of not maximizing your audience that might be interested in your home by not having amazing photos?

Click the Photos Above to View Trevor’s Photos for Steve Ostrom

View Trevor’s Samples for Listing Agent Steve Ostrom

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Steve Ostrom is an experienced listing agent, with an excellent selling record both in time on market, sold price, and also in his negotiation skills. Heather Ostrom is an experienced and successful graphic designer and REALTOR. She’s spoken on numerous real estate tech panels on her marketing approach and experience.

———————————-

Need to Sell Your Current Home before Buying the Next: Contingent Sales

See More of Trevor’s Real Estate Photography and Design


Property Questions or Showings?
916-308-2446 – Homes@RosevilleAndRocklin.com
REALTORs Steve + Heather Ostrom

See more informative posts at: 
www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446
RosevilleAndRocklin@gmail.com – CBPlacerRealEstate@gmail.com
Coldwell Banker  – Roseville, CA – CALBRE# 01899313 + 01899313
2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

The Importance of Great Photos for Seller Marketing Read More »

Helpful Tips for Researching your new Neighborhood and Home

So maybe you’re getting ready to start researching the internet for your dream home. Perhaps you’re a first-time home buyer, it won’t be your “forever” home, but you know what you need to do, to get there … or maybe you’re a move-up buyer, looking to purchase a larger space (where you might have to list your home, to buy the next one) … or simply you just want a home in a new location (whether for need or relocation).

So not too long ago, I thought Steve O and I did a pretty awesome video on what buyers should look for when researching their next neighborhood at it was featured on the international Coldwell Banker website.

It’s not always about the data that everyone can find. It’s also the workings of the neighborhood at different times of day, knowing what’s important to you in your daily life and how quickly you can access those items when you need to or in regards to your schedule.

So check out our blog post, and we hope you enjoy, and I guarantee you’ll take some useful information from our video (and as usual, moderately entertained, while being educated). “Expert Tips for Finding the Perfect Neighborhood to Buy In … by Steve and Heather Ostrom

 

http://blog.coldwellbanker.com/expert-tips-finding-perfect-neighborhood-buy-2/

**Update: We’re back at Coldwell Banker Residential Brokerage on Douglas Blvd in Roseville, CA**

Source: Coldwell Banker Blog


More Helpful Buyer Tips:

If you’re looking to research utility information for Roseville or Rocklin, or the greater Placer County area – definitely check out our “good info” tab above. It’s awesome and houses much of what buyers are looking for when trying to track down school boundaries, utilities, and area information. https://rosevilleandrocklin.com/cityinfo/

Great Tips here: If You Need to Sell Your Current Home before Buying the Next – Click Here


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
 

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

Helpful Tips for Researching your new Neighborhood and Home Read More »

Agent Quest Podcast Interview: Conversations that Matter

Hello, this is Heather Ostrom. I specifically handle the marketing for our real estate team, both online, social media, and printed media, as well as handle much of our e-communications online.

Our real estate and community website, we try to provide a specific value for folks we work for and also educating buyers and sellers, and just to elevate our real estate world. We put in long hours, and part of our pride is providing a great service to those we encounter, but also educating those we work with (and even those we don’t work with) … on the “unknowns” of real estate, because it ultimately benefits our entire industry.

In that same light, I think it’s good to be paired up with real estate agents that are educated, experienced, but also are a good fit for you, so today I’m going to share a bit more of me in this post.

Recently I was interviewed by Teri Conrad of Agent Quest on her podcast “Conversations that Matter.” It was a huge honor to even want to be heard, but also was a great “growth session” to share with others past the typical “business environment” conversation. Anyone that knows me personally, knows I’m very open, honest, and hard-working, as is Steve O. We’re not everyone’s “cup of tea,” but we know we’re great for those that appreciate us.

Here’s a snippet from Teri’s website about CTM: Conversations that Matter is a podcast focused on exploring hearty topics for hungry minds. Host Teri Conrad invites leaders, visionaries, authors, executives, innovators, game changers, and philosophers of all levels to create a space where TRUTH is told, perspectives are re-examined and new ideas can emerge.” ~ Teri Conrad 

I think if you are interested, or know me, you’ll enjoy this conversation with Teri. I also encourage you, particularly if you’re a real estate agent, to take the time to “watch” the awesome set of videos on the YouTube channel (my preference to see facial expressions). But there is also a podcast to subscribe to on iTunes.

 

It’s absolutely fascinating to the workings of successful agents and/or business people, and also see their stories being shared, and seeing their humanity and vulnerabilities exposed. Presented as strengths, in my opinion and absolutely fascinating and refreshing.

I know a few of you have asked to document a “day in our lives” so here’s a inside look to what goes on inside our minds, for those of us in real estate, or work with those in real estate and I hope you enjoy, if not listening to the other talented individuals I’m sharing this space with … such a lovely honor and opportunity.

Thank you Teri Conrad and best of success to “Agent Quest” and “Conversations that Matter.”

 

I hope you enjoy and I look forward to connecting with you. ~ Heather Ostrom

Ways to Reach Teri Conrad of Agent Quest:
Website: www.AgentQuest.ca
Twitter: @ConvosTMatter  or @TeriConrad – 1-778-887-8374

YouTube channel for “Conversations that Matter”
Subscribe to the Podcast for Agent Quest: Conversations that Matter

Most current episodes: http://agentquest.ca/category/episodes/

More CTM Podcasts / Videos to Enjoy

About our Real Estate Duo – scroll over the “Contact Us” Heather Ostrom, Real Estate Marketing – REALTOR – 916-764-2710
RosevilleAndRocklin@gmail.com or CBPlacerRealEstate@gmail.com
Coldwell Banker – Roseville, CA #CALBRE 01899313

Steve Ostrom, my hubby, is the primary listing agent – all production is housed under Steve.

Agent Quest Podcast Interview: Conversations that Matter Read More »

A “People Driven” Real Estate Market

How’s the Market Steve O? A question we’re used to hearing and love to answer for our clients, friends, and family.

In past years, we saw a real estate market largely influenced by banks with the foreclosures (also know as a REO or REPO) and short sales. Now we’re seeing more homes with sellers that have equity in their home, and we talk today about how that is affecting our current market in 2014.

So listen in and see what’s happening. I promise you’ll be entertained and educated. We also have another fun update about myself and Steve O – you may or may not have noticed we’re a bit more fit. So click the play button below, and lets listen in …

Questions for REALTOR Steve or Heather Ostrom? Bring it on.
Give us a call or send us an email – 916-308-2446 – Homes@RosevilleAndRocklin.com



Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
 

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

A “People Driven” Real Estate Market Read More »