2023 Housing Market Updates – Placer County
2023 Housing Market Updates – Placer County Read More »

Smart-home items are showing up in homes for sale, and if they haven’t yet in your area, I promise you many of your clients are quietly adding these gadgets to the place they call home, even if you’re not seeing these homes on the market. There’s a lot of information out there, so we’re going to do our best to lay down in a blog post (or two) … how to get smart-home savvy in your house *cue some Miami #GenBlue Memories* with a few tips from us and our buddies.

Pro-tip: before beginning in the adventure of “smart-home” makeovers, and putting a ton of money into a system, be sure your internet is up to speed and working fast enough to support a smart-home network. CNet has a great article to help check your home system and connectivity.
When it came to our house just last year, the only smart home device we had in our house, was a Chrome Melody speaker lightbulb in our bathroom … and we thoroughly enjoy having it. The app for this bluetooth lightbulb speaker is of little use to us (in fact I don’t even have it on my phone). I just sync via “bluetooth” on my phone – it’s nice to have a speaker for our iPhones in our bathroom (and it drowns out our awful voices when we sing in the shower #realtalk).

So after I got back from “CES” (Consumer Electronics Show) with the Coldwell Banker crew and my good buddy, Roy Powell (see his thoughts on Smart Homes here) … I came back to my home in Roseville, with a smart-home fire in my heart and was ready to make the plunge into learning more about Smart-Home tools and slowly start adding items to our home system.
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So we started out with Amazon’s Alexa (which we had bought for ourselves at Christmas, but we hadn’t done more than plug in Alexa and listen to music).

Our next piece we added was the “Ring” doorbell. I know there are a few options out there, so I encourage you to check for yourself, what’s the right tier of coverage for you, whether standard or pro works better for you … I have a close friend, Denise who loves her “Skybell.”
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Okay, the next piece, is easily my favorite addition to the home, the Schlage Connect deadbolt … We have three kids, our lives are busy, and we’re REALTORs, our lives are always at a fast pace. This has been the best solution for us … now, there are SO many options for keypad entry, but we went with the highest tier option, because security is important to us (and I feel it should be for everyone when it comes to property access). This one is fingerprint resistant, ANSI Grade 1 (whatever that means), and it will cue me if someone tampers with our lock. But paired up with my “ring” doorbell, I’ll have an image of anyone that should NOT be on our porch. We bought the “Schlage Sense” and we stayed within our “oil rubbed bronze look” of metals we have in the house (yes, this stuff matters) and we already had “Schlage” keys in our house, so we decided to stay with the same key system we had currently in place. We used to do a lot of rekeys so you might as well stick with whatever “key” group you’re already using in your home. We opted to ONLY do the keypad.
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Okay, we also have a “smart hub” with is Z-Wave compatible (for our deadbolt and some other pieces you may purchase). Don’t let this jargon frighten or deter you – focus my friend, you got this … now I have a few buddies that preferred hub pieces to connect a few of their smarthome pieces, but I got this for free when we bought some Samsung appliances, and we have been happy with this little tool, but I can also see why it has a poor rating. End of story, it does the job and I can use this tool to lock my home off-site, I have Samsung smart outlets.
There’s not much to state, but because we have this component, Alexa will interact with our deadbolt (we set up actively in the Amazon Alexa app the SmartThings connection).
So what’s on our wish list for next pieces: we’re going to tackle the thermostat (Nest or Ecobee) and maybe some interior cameras in the house (most likely Nest, if we go that route).

We have added a Honeywell Thermostat to our repetoire of Smart Tools and we had a pro install (you should do the same, if you don’t know what you’re doing – and particularly if you need a “C” wire installed – which we did). I’ll be adding more about our addition here shortly – but I’m SO happy with our choice.
Top Smart-Home Pieces our Clients and Agent friends have in their home (click the highlighted name to visit their site)

CB Agents ONLY: If you watched the video and you’re interested in purchasing the Coldwell Banker “Smart Home Staging Kit” for clients or yourself at a discount:
If you have any questions – hit us up, or if I typed something inaccurate here – correct me. We’re all here to learn and succeed and we hope you enjoy our research here.
Smart Home in an Ostrom Home Read More »



The more friction and challenges you create, to not allowing your home to be shown, can backfire on you and limit your “buyer-interested” audience.
Types of showing instructions:
Vacant with Lockbox
Call 1st Lockbox
Appointment with the Owner
Call Listing Agent
Call Listing Office
Appointment with Tenant
(there are many more, but these are some of the common ones)
SAFETY REMINDER: (Placer and Sacramento County) Never allow someone who states they’re an agent, into your home off the street or that drives up to your home. Force them to use the Metrolist lockbox, that way they’re proving their ability to access the home, when an agent “pings” or accesses the Metrolist iBox, it creates an electronic time stamp as the agent, accessing the home – all with their name, company, email, and cell number. If you’re in our area and you’re not using the Supra Lockbox – iBox BT LE – you probably picked the wrong listing agent. Joking / Not Joking. ~ When in doubt, call your listing agent.
See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
Seller Strategies: The Importance of Home Showing Instructions Read More »

So I’m not sure if the funny “April Fool’s Joke” on REALTOR.com has inspired this post in the back of my mind,

… but my kids have actually taken a sample from the animal world, and made their animal’s “crib” … the envy of the animal world (in my parent, opinion). It made me think … and just like our company’s current theme, “Love where you live.” Do you LOVE where you live?’ If our living environment isn’t ideal. Stress can set in … we can act out, or we can even shut down. If it’s a long distance to the store, if we don’t have a vehicle or easy access to things around our home … it can pose challenges. It can affect us both in success in business, and in life … we’re not as social, and we stay to ourselves, we give up, if there’s no reason to come out of our shell.

With animals, the same stress can happen. If they need a bigger or better space … if they don’t get these things, things shut-down, they … can shut down. Depression can set in … Granted, this might be extreme commentary, but the area we live in, should be a place we love … and sometimes that’s where the magic in life can happen. Happiness CAN happen.

We started out with the typical “starter” guinea pig cage. It was a good starting place for us – and we didn’t know much about guinea pigs. My kids … after a year of extensive research on guinea pigs … started wanting more for our sweet Dini. (Houdini)

I love this little guy so much. He’s been the best pet. And my kids … all three of them, want the best for him. Sure it might seem silly to some, but I am so proud of them, for wanting to make a better space for him.

My kids have been planning this for months … and finally, both Steve O and I gave in … to their ridiculous ideas of a homemade guinea pig cage … serious, it’s just as crazy, and as eye-roll worthy as it can seem. And thanks to YouTube … their hints at a “better space for ‘Dini’ only grew. But you know what? Besides all my teasing, I’m really proud of these girls.

Steve O took the girls out, to get all the supplies, some sneaky orders on Amazon, a million guinea pig blog posts, and YouTube video “how-to” videos … and voila … here we are … they put their dreams into motion for our sweet ‘Dini.

No, that’s not a raptor cage … where a baby cow is about to be lowered into the feeding pen … It’s our Guinea Pig reserve.

All joking aside … our guinea pig is out more, he’s “pop-corning” more and is a bouncy happy fool (I didn’t know what the heck popcorn meant, until my kids educated me, more than I ever wanted to, on guinea pig behavior). I wouldn’t have believed it all, till I witnessed it. And I am such a sucker, that I let these goofballs talk me into another guinea pig. They are our kids for certain … mini-salespeople, trying to make a deal come together.
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So if you’re looking to make your crib better, or one of your fur babies … there are now a few different Ostroms to consult.
For all your guinea pig needs – we’ll direct you to the O-girls.

For all of your home needs, for you and your family … give us a call. We’ll give you constructive feedback, what seems right for you, and your needs. It’s not just about the four walls that surround us, it’s the area we live … we need to love where we live.
See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
Great Homes: It is Not Just for the Humans Read More »
Marguerite is a wealth of knowledge and experience, she’s a real estate trainer and coach, and she loves to help others.

I truly believe you’ll enjoy, you’ll be educated, and I’m certain you will be entertained, while learning. And we hope you take away a few Awesome Ostrom, RE Nerd Nuggets!
I can’t thank Marguerite Crespillo of Realty First in Roseville, CA. Thank you for having us on your show, and I’ll be tuning in and listening to all the back and future real estate episodes.

See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
Podcast Ostrom Time with Marguerite Crespillo Read More »
Recently we were honored with the opportunity to be part of REALTOR.com’s new “Seller Tips” Video Series under their “News + Advice” drop-down menu on the main site. (“Realtor.com” > “News & Advice” > “Advice” > “Sell”).
We always try to be forward and upfront in our thoughts, with the intent to help our sellers. So we hope you enjoy these videos, and feel free to share the links with friends, that might need some help.
We hope you’re educated on some topics for seller preparation and also that you’re entertained, in an Ostrom-sort-of-way.
To all the sellers that already know how we are, and love us still – thank you for your support. We wouldn’t be here without you. If you’re new to knowing us, whether virtually or in-person and are looking for someone to list your home – know we’ll always be honest, to the point, and always have the mind-set of having you win in the world of home selling (and hopefully in terms of less time on market and higher-price point).
Thank you for watching and thank you for sharing our “seller conversations” – we have three listed below (with hopefully more to come). If we haven’t answered one of your seller questions – comment below – or call or email us.
Video One: Seller Advice – “Awkward Seller Conversations”
Video Two: Seller Advice –“Smells Don’t Sell”
Video Three: Seller Advice –“Three Things Tall REALTORs See, That You May Not …”
We primarily work with sellers and their listings, and move-up buyers. So we have had a lot of great learning experiences and opportunities to help our sellers. Sometimes it goes well, sometimes it doesn’t – but we’re always learning how to be better. But what we’re not is … we’re never afraid to tackle awkward conversations, if it means our seller having a better opportunity for a better experience with selling (and hopefully maximizing their bottom line, to the best of our ability – we want our sellers to win).
See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
Ostroms Featured on Seller Tips Series for REALTOR.com Read More »
First thing we need to do, is thank our friends and family for an amazing 2015. You are the reason we continue in this business. Thank you for your support and referrals. There’s no greater honor, than to be trusted with your business.
So on to the show … what you’re all waiting for …
2016 Real Estate Market Predictions – Roseville and Rocklin, California.
We quickly review 2015, real estate market patterns we observed, and items we experienced … (and if you are a buyer, be sure to ask what TRID – TILA-RESPA Integrated Disclosure is before you start your loan adventure – but that’s another blog post, by itself).
So … thank you for watching. We promise you’ll be entertained and educated … always.
If you would like to specifically know about your neighborhood and/or home, and current pricing for your home – give us a call or shoot us an email (info below). We’re happy to provide feedback, always.
See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
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We were recently featured on REALTOR.com – check it out:
2016 Real Estate Market Predictions – Roseville + Rocklin, CA Read More »
See more informative posts at: www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle
Author: Heather Ostrom, Real Estate Marketing – REALTOR
Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661
Disclosure: Always consult local regulation and your trust real estate agent representing you. All items in the video, and above, are how we would educate our clients here in Placer County. Any financial items, always consult your trusted financial and/or tax advisor.
The Closing Process in Placer County Read More »