About Us
Steve and Heather Ostrom are a husband-and-wife real estate team with Coldwell Banker Realty, serving Roseville and Rocklin and the greater South Placer market. Their approach is straightforward: set expectations early, communicate clearly, and execute the plan—so clients can make smart decisions without the noise.
For sellers, the Ostroms blend honest pricing advice with high-quality presentation: strategic prep, photography / video, targeted digital exposure, and steady feedback from showings to offer. For buyers, they translate hyper-local nuance—street-by-street comps, condition and upgrade value, HOA and Mello-Roos details, insurance considerations, and timing—into decisive moves. Across the process, clients get direct access to Steve and Heather, plus a vetted network of local pros for lending, inspections, staging, and repairs.
Their platform RosevilleAndRocklin.com and social channels (YouTube, Instagram, Facebook, X) showcase listing tours, neighborhood spotlights, and market context that help clients orient quickly. Reviews on Zillow, Realtor.com, Homes.com, Yelp, Experience.com, and RateMyAgent echo the same themes: responsive, prepared, and easy to work with.
If you want grounded guidance, candid negotiation, and a calm path from first conversation to closing table, Steve & Heather Ostrom deliver—with the reach and resources of Coldwell Banker Realty behind every transaction.
We offer 3D Virtual Tours great to craft showings towards serious buyers, but also to ensure out-of-town or out-of-state buyers can view the inside and outside of the home quickly. So you’re not limiting your audience as a seller – to only in-town buyers. It also is a great time stat of condition of the home – which can help protect you as a seller.
Steve Ostrom has been in real estate since 2002 and has served in the past as a California Association of REALTORs state board director. He is a current Placer County Association of REALTORs member. He has been interviewed numerous times on his opinion for sales, market trends, and best techniques towards optimizing your sales experience and outcome, both nationally and locally by Inman News, REALTOR.com, CBS News, Coldwell Banker Realty local, Coldwell Banker national, and California Association of REALTORs for numerous articles.
Heather Ostrom is a graphic design graduate with over 25+ years of marketing and graphic design experience and previously ran her own design firm. She has spoken locally and nationally in the past for National Association of REALTORs, Sacramento and Placer County Association of REALTOR.com, featured in numerous seller video prep series for REALTOR.com, previous Inman News ambassador, Realtor.com Ambassador, Coldwell Banker Realty conference ambassador (Social Squad), and so much more. Not many teams can boast this type of marketing expertise.
Google Reviews
See our Google Reviews and Posts. We also try and share reviews of local businesses here as well.
IG
We think this is our fun page where we share business items, funny family moments, real estate moments, and things we experience in our area (it's also tied to our FB Business page)
FB Biz Page
Our FB Business Page - where we do some advertising, personal snippets of our lives in Placer County, and we also share area events.
YOUTUBE
We have many of our property videos on our website channel for you to experience a small snippet of our marketing style.
our History ...
Steve Ostrom first entered real estate after experiencing and witnessing how poorly one of his family members (a widow) was treated by an agent … She was bullied and there was no personalized-touch in the process of a sensitive situation. Steve knew the process could be better and he took action to gain his license.
He has been a licensed agent and REALTOR since 2002 and has since been a member at the Placer County Association of REALTORs and Sacramento Association of REALTORs.
He has served on numerous committees and also served on the Board of Directors for the California Association of REALTORs (C.A.R.)
He is often in the top percentage of Coldwell Banker agents and respected in our area. He has always been with Coldwell Banker brand as a REALTOR and has been in the real estate business since July 2022.
Steve is known for being honest, ethical, and a hard-working agent. Agents and clients like working with him, because he’s a straight-shooter. He is an amazing strategist and negotiator. Do not mistake his easy-going and happy attitude for being a push-over, because this two-time All-American (water polo) likes to win for his clients.
Fun Facts: Do NOT ask to play Risk or Stratego – he will win. Steve is so much fun to play golf with … so ask him to play! He has such a calm, yet positive attitude on the course. He rarely takes down time that doesn’t involve his kiddos (he’s working on work/life balance).
Steve loves his three kids and is the best Dad and husband. He is so proud of all three of our children.
Steve graduated from USC and he always loves talking about football, water polo, volleyball, and basketball. He’s also a huge Sacramento Kings fan. LIGHT THE BEAM!
After graduation, Heather Ostrom worked in Downtown Sacramento for many years as a successful graphic designer and oversaw full branding campaigns – including logo development, handled high-stress political campaigns, and was always committed to high-quality even if it meant long nights. After baby one, she went off on her own to start her own graphic design company.
Once the second Ostrom hatchling entered the picture, they had to re-evaluate their business world. She noted Steve’s success in real estate, but saw room for improvement on listings and how to utilize social media and videos towards helping their clients (whether by informing of a great new listing, or educating them on the process of buying or selling real estate).
One can be a great negotiator and sales person, but doesn’t necessarily mean they’re a great marketer or designer. Enter: Heather Ostrom.
Heather then became a REALTOR and oversaw all of their email communications, coordination of milestones within the transaction, and work primarily with sellers in preparing their home for sale (and approach it as a marketing and packaging branding opportunity to maximize buyer interest, and hopefully increase their bottom line by increasing desire).
Their business took off when they began to collaborate. Steve O is still the primary agent, but not many can boast this type of set-up where your graphic designer can make changes quickly, because you know where she lives.
Fun facts: She grew up with dreams of being an artist. She loves comedy and does NOT like scary movies. Her first favorite funny person was her Dad and his name was Jerry Brown (I miss you dad, and yes many folks called our house looking for “the Governor”).
She has met many famous people including Faith Hill and has been yelled at by Mick Jagger. If you want to hear great stories, we have some great ones to share!
Cycle for survival
Team #Brostrong - supporting rare cancer research
In past years, our Ostrom family participates in the Sloan Kettering event, “Cycle for Survival.” A portion of each of our personal closings goes towards this yearly fundraiser. Thank you to all who have supported us financially and emotionally over the years. 100% of all donations goes towards battling rare cancers (research, clinical trials, and much more). Learn more about Cycle for Survival here and supporting rare cancer research.
REALTORs Steve Ostrom + Heather Ostrom • (916) 308-2446 • Homes@RosevilleAndRocklin.com • Coldwell Banker Realty • 2200 Douglas Blvd Building B, Suite 200, Roseville, CA 95661 • CALBRE# 01344154 • 01899313
