Seller Strategies: the Importance of Home Showing Instructions
Those first two weeks your property is on the real estate market and MLS – they’re important. It’s usually when the most eyes will be drawn to the property, to see if it’s a great candidate for someone – as their next place to call a house “their home.”
In today’s “seller strategy” session, we’re discussing positive ways to improve your pool of potential buyers – by ways of how your “home showing instruction”s are set-up on the MLS (Metrolist / Prospector – main hub for all real estate input in our area – Placer and Sacramento County).
If you don’t understand the pros and cons of home showing instructions when you’re active and on the market and getting ready to entertain buyer showings, be sure to ask your listing agent, or give us a call if you’re looking to interview a listing agent. Steve O and I, are both full time REALTORs®. (psst, this is Heather Ostrom – our contact info is below)
Your home may fall into a separate category, and may not apply to these set of suggestions, but we do believe this applies to a majority of homes that hit the market.
The more friction and challenges you create, to not allowing your home to be shown, can backfire on you and limit your “buyer-interested” audience.
Types of showing instructions: Vacant with Lockbox
Call 1st Lockbox
Appointment with the Owner
Call Listing Agent
Call Listing Office
Appointment with Tenant
(there are many more, but these are some of the common ones)
Stay educated and always make smart choices – both in marketing, accessibility (and of course, which listing agents you choose). Short-term discomfort, can possible expand your opportunities to a larger bottom line at the closing.
SAFETY REMINDER: (Placer and Sacramento County) Never allow someone who states they’re an agent, into your home off the street or that drives up to your home. Force them to use the Metrolist lockbox, that way they’re proving their ability to access the home, when an agent “pings” or accesses the Metrolist iBox, it creates an electronic time stamp as the agent, accessing the home – all with their name, company, email, and cell number. If you’re in our area and you’re not using the Supra Lockbox – iBox BT LE – you probably picked the wrong listing agent. Joking / Not Joking. ~ When in doubt, call your listing agent.
2 thoughts on “Seller Strategies: The Importance of Home Showing Instructions”
Ryan Lundquist
Great stuff. I always enjoy your videos. I agree the first two weeks are definitely important. When I pull neighborhood stats I usually see homes that sell within the first 30 days command a higher sales to list price ratio compared to properties that sit on the market for 30-60 days and 60-90+ days. Properties simply tend to be able to command higher prices while the listing is fresh and the seller still has more power to negotiate. If a property sits on the market for too long, buyers gain more power.
Great stuff. I always enjoy your videos. I agree the first two weeks are definitely important. When I pull neighborhood stats I usually see homes that sell within the first 30 days command a higher sales to list price ratio compared to properties that sit on the market for 30-60 days and 60-90+ days. Properties simply tend to be able to command higher prices while the listing is fresh and the seller still has more power to negotiate. If a property sits on the market for too long, buyers gain more power.
Thanks @ryanlundquist:disqus – and I always love your stats and data. You are amazing. So true with the shift in power …