real estate

Great Homes: It is Not Just for the Humans

property of realtor dot com
Photo property of REALTOR.com – April Fool’s Joke – Pet Home Series

So I’m not sure if the funny “April Fool’s Joke” on REALTOR.com has inspired this post in the back of my mind,

Hamster-Wheel-RealtorDotCom
Photo property of REALTOR.com: A fur-larious “April Fool’s Day” Joke Ad 

… but my kids have actually taken a sample from the animal world, and made their animal’s “crib” … the envy of the animal world (in my parent, opinion). It made me think … and just like our company’s current theme, “Love where you live.” Do you LOVE where you live?’  If our living environment isn’t ideal. Stress can set in … we can act out, or we can even shut down. If it’s a long distance to the store, if we don’t have a vehicle or easy access to things around our home … it can pose challenges. It can affect us both in success in business, and in life … we’re not as social, and we stay to ourselves, we give up, if there’s no reason to come out of our shell.

IMG_8639
My kids conned me into thinking their guinea pig was sick … and he wasn’t … so this is the world’s most expensive guinea pig vet visit … for nothing. I was so excited.

With animals, the same stress can happen. If they need a bigger or better space … if they don’t get these things, things shut-down, they … can shut down. Depression can set in … Granted, this might be extreme commentary, but the area we live in, should be a place we love … and sometimes that’s where the magic in life can happen. Happiness CAN happen.

Guinea Pig Cage from PetSmart

We started out with the typical “starter” guinea pig cage. It was a good starting place for us – and we didn’t know much about guinea pigs. My kids … after a year of extensive research on guinea pigs … started wanting more for our sweet Dini. (Houdini)

Dini the guinea pig - ostrom

I love this little guy so much. He’s been the best pet. And my kids … all three of them, want the best for him. Sure it might seem silly to some, but I am so proud of them, for wanting to make a better space for him.

IMG_9360

My kids have been planning this for months … and finally, both Steve O and I gave in … to their ridiculous ideas of a homemade guinea pig cage … serious, it’s just as crazy, and as eye-roll worthy as it can seem. And thanks to YouTube … their hints at a “better space for ‘Dini’ only grew. But you know what? Besides all my teasing, I’m really proud of these girls.

IMG_9363

Steve O took the girls out, to get all the supplies, some sneaky orders on Amazon, a million guinea pig blog posts, and YouTube video “how-to” videos … and voila … here we are … they put their dreams into motion for our sweet ‘Dini.

IMG_9359

No, that’s not a raptor cage … where a baby cow is about to be lowered into the feeding pen … It’s our Guinea Pig reserve.

IMG_9446

All joking aside … our guinea pig is out more, he’s “pop-corning” more and is a bouncy happy fool (I didn’t know what the heck popcorn meant, until my kids educated me, more than I ever wanted to, on guinea pig behavior). I wouldn’t have believed it all, till I witnessed it. And I am such a sucker, that I let these goofballs talk me into another guinea pig. They are our kids for certain … mini-salespeople, trying to make a deal come together. 

 ______________________________________

So if you’re looking to make your crib better, or one of your fur babies … there are now a few different Ostroms to consult.

For all your guinea pig needs – we’ll direct you to the O-girls.

10009755_10204141973002469_7718686392502081250_n

For all of your home needs, for you and your family … give us a call. We’ll give you constructive feedback, what seems right for you, and your needs. It’s not just about the four walls that surround us, it’s the area we live … we need to love where we live.


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

Podcast Ostrom Time with Marguerite Crespillo

So we have always been good friends with the awesome Marguerite Crespillo for years, and she has a fabulous real estate podcast “Real Estate Real World.” Marguerite is and has been a top-producing REALTOR and broker in our area, for years. She and her husband Joe, are fixtures in our area, always at Placer County Association and supporting local agents, and their doors are always open to all.

Marguerite is a wealth of knowledge and experience, she’s a real estate trainer and coach, and she loves to help others.

podcast-ostrom-roseville-rocklin-real-estate
So, what did we cover in our real estate interview podcast? Well you’re going to need to listen in, and hear the scoop! We covered: marketing, in-town behavior philosophies, agent-to-agent interactions, our love of #OstromOrange, why you rarely see Steve O not in a suit, the issue of low inventory (Placer County), and finally … “best tips for any new real estate agents.”
 _____________________________

I truly believe you’ll enjoy, you’ll be educated, and I’m certain you will be entertained, while learning. And we hope you take away a few Awesome Ostrom, RE Nerd Nuggets!

 _____________________________
Quick background on Marguerite: She’s a real estate coach and trainer. On Marguerite’s real estate podcast, she has interviewed Hal Elrod, the awesome Sean Carpenter, Tamara Dorris, Bob Corcoran, and Ryan Lundquist (and many more). Be sure to subscribe to her Podcast channel – I promise you’ll enjoy. And if you’re not a podcast listener, let me tell you – it’s changed my life. Since there’s no visual, you can still do work, walk, exercise, drive, and still listen in … I love podcasts!

roseville-real-estate-ostrom
I can’t thank Marguerite Crespillo of Realty First in Roseville, CA. Thank you for having us on your show, and I’ll be tuning in and listening to all the back and future real estate episodes. 

 _____________________________

FullSizeRender
iPhone Users – this is what to look for on your phone 🙂

So listen here – and give us your feedback! We would be honored to have you listen in. (you can listen on the link, and/or go through iTunes and subscribe to Marguerite’s channel). And as my awesome friend and CB trainer, Sean Carpenter always says to all – “Build Relationships, Solve Problems, and Have Fun!” 


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

2016 Real Estate Market Predictions – Roseville + Rocklin, CA

Market-Predictions-2016

First thing we need to do, is thank our friends and family for an amazing 2015. You are the reason we continue in this business. Thank you for your support and referrals. There’s no greater honor, than to be trusted with your business.

So on to the show … what you’re all waiting for …

2016 Real Estate Market Predictions – Roseville and Rocklin, California.

We quickly review 2015, real estate market patterns we observed, and items we experienced … (and if you are a buyer, be sure to ask what TRID – TILA-RESPA Integrated Disclosure is before you start your loan adventure – but that’s another blog post, by itself).

So … thank you for watching. We promise you’ll be entertained and educated … always.

If you would like to specifically know about your neighborhood and/or home, and current pricing for your home – give us a call or shoot us an email (info below). We’re happy to provide feedback, always.


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

_______________________________________________

We were recently featured on REALTOR.com – check it out:

REALTORdotcom

The Importance of Great Photos for Seller Marketing

Why Great Photography Matters for Sellers

So you’re starting to research selling your home. Where do you start?
There’s so much to consider when hiring a listing agent. 

Typically, one of the first questions we’re asked is, “What is your past and recent work experience?” A great question, and that way you know the listing agent is well-versed, current to real estate changes and knows what’s going on in the market, and qualified for selling your home.

So what’s the action often forgotten by sellers, before they hire a listing agent … 

We believe it’s “photo interviewing” their listing agent. What’s a “photo interview?” We define it as a seller requesting to see the listing agent’s current or recently sold listings “online,” and seeing how their photos look and are displayed. How was the lighting, quality, cropping, and visual interest of the photos? Were there enough photos, and how was their quality?

It breaks our heart to see awful photos or even NO photos online, of homes that we know are gorgeous (regardless of price range). So we want to empower sellers to ask the right questions. And more importantly with bad or no photos, you’re risking frustrating or turning-off buyers. Do you want to risk this?

Listen in on our interview with one of our photographers, Trevor Jobson, with Trevor Glenn Photography.

Our mixture of excellence in sales, paired with quality marketing and graphic design background, equals success and a happy experience for our sellers. 

Photos sell your home during the day and at night – when buyers are searching online. Do you want to take the risk of not maximizing your audience that might be interested in your home by not having amazing photos?

Great Seller Marketing - Roseville and Rocklin Photos
Click the Photos Above to View Trevor’s Photos for Steve Ostrom

View Trevor’s Samples for Listing Agent Steve Ostrom

———————————-

Steve Ostrom is an experienced listing agent, with an excellent selling record both in time on market, sold price, and also in his negotiation skills. Heather Ostrom is an experienced and successful graphic designer and REALTOR. She’s spoken on numerous real estate tech panels on her marketing approach and experience.

———————————-

Need to Sell Your Current Home before Buying the Next: Contingent Sales

See More of Trevor’s Real Estate Photography and Design


Property Questions or Showings?
916-308-2446 – Homes@RosevilleAndRocklin.com
REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at: 
www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446
RosevilleAndRocklin@gmail.com – CBPlacerRealEstate@gmail.com
Coldwell Banker  – Roseville, CA – CALBRE# 01899313 + 01899313
2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

Steve ostrom listing agent Trevor Glenn Photography
Steve and Trevor love what they do – thank you for the opportunity to work with you

A “People Driven” Real Estate Market

2014 a people driven real estate market

How’s the Market Steve O? A question we’re used to hearing and love to answer for our clients, friends, and family.

In past years, we saw a real estate market largely influenced by banks with the foreclosures (also know as a REO or REPO) and short sales. Now we’re seeing more homes with sellers that have equity in their home, and we talk today about how that is affecting our current market in 2014.

So listen in and see what’s happening. I promise you’ll be entertained and educated. We also have another fun update about myself and Steve O – you may or may not have noticed we’re a bit more fit. So click the play button below, and lets listen in …

Questions for REALTOR Steve or Heather Ostrom? Bring it on.
Give us a call or send us an email – 916-308-2446 – Homes@RosevilleAndRocklin.com



Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom
10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

6169 Great Basin Dr, Roseville, CA 95678

6169 Great Basin Roseville 95678 - For Sale

6169 Great Basin Dr, Roseville CA 95678

Steve Ostrom – Coldwell Banker Sun Ridge – 916-308-2446 – RosevilleAndRocklin@gmail.com

SOLD – 12/3/13


Attractive 3-car garage, single-story and “solar electric” home on a corner lot. The minute you walk inside the home, you have views of the lush and colorful backyard. Soft music fills the courtyard from your surround sound speakers, creating the perfect entertaining environment for your guests. A spa provides a relaxing escape, while the canopy provides privacy and protection from the sun. Inside, the kitchen has a surplus of counter space for food prep, including an island with a wine storage rack. Also in the kitchen: Corian® counters, a five-burner stove, pantry, and a nice size bar area for seating (perfect for a conversational environment, while you prepare a meal). The Master is separate from the other bedrooms, and has a backyard view. An office / den, is a nice extra option to keep the work out of the bedroom, or could function as a play area. Around the corner is a lovely neighborhood park, and nearby is an indoor pool, and great local shopping and dining.

.    Solar Electric Home • Pre-Wired for Security System • Wood Shutters and Blinds
.    High-End Maple Cabinetry • Corian® counters • Ceramic tile in Hallways
.    Courtyard with Surround Sound Speakers • Spa with Cover • Garden in Side Yard
.     Spacious Master with Walk-in Closet with Additional Shelving
.     Master Bath – Separate Cast Iron Tub and Shower Stall; Double-Sink Vanity
.     Office space could be converted into 4th Bedroom (corner area could be closet space)
.    Near the Neighborhood: fabulous Park around corner, Indoor and Year-round “City of Roseville” Pool (Mike Shellito), Costco, Sam’s Club, and Target Greatland and great dining and shopping

Learning More About Roseville, CA


Photos

Click the Link Below for More Photos of 6169 Great Basin Roseville 95678

Pics-6169-great-basin-roseville


Map


View Larger Map


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

steve ostrom realtor roseville rocklin granite bay real estate listings for sale fsbo bank owned reo repossessed goldfish

equal housing

Equal Housing Opportunity

6208 Hummingbird Ln, Rocklin CA

6208 Hummingbird Ln, Rocklin CA Nichole Moody

6208 Hummingbird Ln, Rocklin CA

*** SOLD ***


Listing by Nichole Moody
and Co-Listing Agent Steve Ostrom / Photos and Marketing by Heather Ostrom

Attractive single-story home in Rocklin. Interior is absolutely charming: lovely color schemes with designer touches and details: wall-papered ceiling in red bdrm, bead board in dining area, slate tile on fire place, pendant lighting at bar area, and textured paper in the bath. Nice yard – w/lg patio space (plenty of room for a bbq + more). Great curb appeal + landscaping. Close by: fantastic dining, grocery store, gym, as well as walking trails.

Learn More About the City of Rocklin

Restaurants in Rocklin, CA


Schools in Rocklin, CA – All interested parties should verify all info directly with each school for zoning


Photos

View 60 Photos of 6208 Hummingbird Ln, Rocklin CA

6208 Hummingbird Rocklin - Photos More


Overview of Property Location


View Larger Map


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

steve ostrom realtor roseville rocklin granite bay real estate listings for sale fsbo bank owned reo repossessed goldfish

equal housing

Equal Housing Opportunity

2013-2016 Social Media Squad – Coldwell Banker

After-Steve-Heather-Ostrom

Hello, I’m Heather Ostrom, a REALTOR with Coldwell Banker Residential Brokerage in Roseville, CA.

I originally wrote this post back in 2013. Wowza, does time fly fast. So updates to this post (2015): for three years consecutively, I have had the amazing privilege of being on the Coldwell Banker International Social Squad. And now in 2016, I have been asked again to participate in the social squad, but lets keep this as my happy 2015 post.

A lot has changed since even 2013, including our waist lines.

For New York, Hollywood, and now Chicago #GenBlue – I have had the opportunity to continue to be a brand ambassador in the social media waters and as a positive figure for our company, Coldwell Banker. It’s a great honor, and not something I take lightly, along with our clients and business.

Social Squad Coldwell Banker 2015

Last year I even had the privilege of going on stage with Jane Lynch, to say I had an amazing time, would be an understatement. We work hard, but we also like to be fun to work with (particularly since this tends to be one of the more stressful points in your life, buying and selling a home). We take pride in our experience and personal touch to do all we can, both in education, and making the experience more enjoyable.

Gen Blue Jane Lynch Heather O Hollywood 2015

So what why do we attend the Gen Blue experience, year-after-year? See below – all that changes is, that it only gets better each year. Evolving with tried and true ways of working, mixed with the new expectations of consumers, and ways to work smarter and not harder.

Managers and Agents – sign up today: www.GenBlue.ColdwellBanker.com

=============================

Original Post from 2013 below

=============================

How Has Attending the #GenBlue Conference Improved Us?

#GenBlue is the Coldwell Banker Annual International Conference. For the past three years, Steve and I both have attended the conferences. Gen Blue offers classes for self-improvement and inspiration to improve anyone who is part of the Coldwell Banker brand – both for elevating our online and offline skills.

Attending these Coldwell Banker #GenBlue conferences has changed Steve and I in so many positive ways in relationships, work habits and tools, and personal improvement. I have met so many talented individuals across the country who have forever changed me – sharing tips and also putting me in touch with solutions that I may not have found on my own.

GenBlue-Stitch-2012
Networking, Classes, Amazing Speakers, Inspirational Classes, and One-On-One Opportunities


Talk / writing is cheap, without proof, right? You’re probably saying, “Hey Heather, give me direct evidence for improved behaviors and some feedback on the conference.”
Fair enough (bare with me as I talk about myself in third person). 😉

  • First and foremost, videos. I learned what techniques to improve our videos. “Slow pans” … dynamic backgrounds, changing your setting for videos, while realizing the importance of “audio.” I learned from other agents their own person tricks in video editing.
  • Online toolsStephanie Hahn was an amazing past speaker at Gen Blue. She fueled me to explore Google Tools more and how insanely amazing all the options are …. I now use the G-Cal and attachments like an online ninja and my clients love it.
  • Matthew Ferrara, Philosopher – A CB speaker staple and never ceases to be awesome. I learned about online and offline behaviors and how he conducts his business (he’s fantastic). Not to mention, Matthew was part of one of the most epic moments of conference history witnessed – Ferrara vs. Mike Ferry in 2011. Steve O and I STILL talk about this event.
  • I also learned and got to know Debra Trappen and Linda Aaron better and learned all of their SwissArmyKnife tricks for better interaction online and improved visuals online. Such happy energy and the crowd dialogue was intoxicating with the Q&A that was initiated.
  • The main stage speakers – inspiration for the soul and mind. Always a “wow” factor every year of someone from outside of real estate and also some of the best in our business.
  • Finally, and definitely not least – the final party is ALWAYS amazing. Sure, it may sound immature to rank a party amongst the reasons, but I definitely made new friends from dancing and going around introducing myself to new agents. I also have earned quite a few referrals because people remembered me. How awesome is that?
  • Direct from the Source: I learned how to better use the amazing tool of CB Exchange (formerly CBWorks) – the undiscovered gem of educational videos, logos, and templates. Also some of the nerdiest of nerds (written with the highest affection), that told us how to leverage the free info to do our market updates.

Online and Offline Agent Improvements

Whether you’re a broker, manager, marketing bossy pants, or an agent in the field … the Conference is not just about online items – it’s about the entire package of being a real estate agent in the current age.

Year-after-year, Coldwell Banker continues to set-up a FRESH and NEW schedule for their agents and brokers, BUT also in the education straight from the agent’s mouth. I gain so much from the Q and A’s that happen from the audience, as well as the agent panels, and speakers. Interactions are always dynamic and passionate.

Steve O and I have always thought of Coldwell Banker to be the best. I’m proud to be #GenBlue. So if You’re Coming to the Conference, I’m very tall (6ft) and I love orange – please come up and say “hi” and I look forward to meeting and sharing with you! I’m proud to be #GenBlue

Come Say “Hi” to the GenBlue Social Squad!

2013 Gen Blue GenBlue Social Squad - Coldwell Banker NYC

Follow me on Twitter at @RosevilleRockLn (and say “hi” @ me!)

________________________________________________________________

Coldwell Banker 3D Logo

Learn More About Gen Blue Coldwell Banker: Local and National Conferences

Follow the Conference Dialogue – #GenBlue Hashtag


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

steve ostrom realtor roseville rocklin granite bay real estate listings for sale fsbo bank owned reo repossessed goldfish

equal housing

Equal Housing Opportunity

Email Etiquette + Creating a Winning Offer Package

Heaven is in the [email] details. 

Email Etiquette + Winning Offer Packages – Helpful tips for Real Estate Agents and Related Industries Wanting to Earn New Business.

Offer Packages, you know we love them. They’re GLADLY part of our daily workings as a real estate agent. Without them, we’re eating top ramen daily, or perhaps having to take a second job. In our case, this is our full-time job as real estate agents in Roseville, CA. Some items mentioned, may only apply to our state (California)

 I always try and think in terms of ease of where to improve my quality of life in my job and at home. I’m not perfect, but I love learning what others think is a great way to work smarter, not harder. So to help elevate the quality of our work world, I’m hoping this post can get either help you, or get you thinking in terms of how we can all help one another. Today I’m going to tackle the art of packaging an offer (in our humble opinion). 🙂

We all have our own individual business habits and personal wishes, particularly when it comes to delivering offer packages. Some wishes are merely for control, and others might be for personal preference. But what we have to differentiate with these “wishes” are, what’s a control and preference. AND what is truly interfering or creating more work for another agent. Why would we EVER want non-verbal cues, to color us, our offer AND clients – so poorly?


Did I just drain another agent’s battery with a large file being opened on the road? Did the agent have to go to the MLS to find my contact info? Did I just write from the bizhub again? DOH!

Frustration By music2work2 • Andrew Mccluskey
music2work2 Andrew Mccluskey

Get on board with better e-behavior. Sure items may seem small and insignificant to you, but when it happens often, it becomes a huge time suck for another when you could have eliminated that issue with just a few words and actions. So here’s my list of helpful “gems” and I probably forgot a few in assembling this list and I would love to hear your helpful-hints too …


Offer Packages – the Good, the Bad, and the Ugly

1. Label your email “subject line” appropriately, AND reference property name

Example: : “Offer – 1234 Main St, Roseville 95678 – Buyer Brown” So when the agent goes looking for my email, they find it easily and perhaps based on “search terms” whether by “offer” and “Property Name.” FYI, a misspelled property address, may mean a missed email for agents. Particularly for agents that receive a high-volume of emails and for those of us that look for emails based on property name. This may be your one client, but when interacting with agents with a team, or multiple clients and listings – be e-courteous. 🙂 Do not send emails with “no subject” line – it’s lazy and all I’m thinking is … “I’m going to become this agent’s babysitter for this transaction.”

Also define in the email “subject line” what it pertains to, example, “request for repairs,” “addendum #1,” etc. When scanning through emails, this helps from opening ten different emails all labeled the same. When the file is closed and you have to go back, you’ll appreciate this two second task.

Consider attachment labeling as well – so each download is known to be what it contains, whether offer, preapproval, etc, and readily references which associated property and buyer. It takes little to no effort and has a high-appreciation return.

subject line cropped
Sample Email “subject line” for Offers

2. File size of your email attachments

Biggest reason for being conscious of file size, may not be as obvious – if an agent wants to check the specs of an offer, and they’re on the road (mobile) – a small file size opens quickly on a phone (win). You don’t want to drain a battery for opening your large file-size offer (bad – we all lose). You don’t want to be this person. You know you have been there, opening that huge massive file waiting for it to download, and in the process it took your phone down to “battery funky town.”

battery o iphone death
One of the most frightening things in real estate – a dead phone battery

It’s not excusable that you’re using your home scanner that creates large files. There are solutions out there to help, heck even an e-fax does a great job with scans and keeps files compact in size. E-fax it to yourself, relabel – and voila – compact and clean file. I know Adobe Acrobat can downsize some files, but it doesn’t always work to reduce enough – particularly if they’re locked e-signed PDFs. And for the love of pizza, do NOT send separate JPEG attachments. One file, one PDF (sometimes with “protected or locked files” you can’t do this). And there’s not one solution, but hopefully we can create less work for one another.


3. Send ONE email with all offer pieces

It’s not impossible, but it’s challenging to receive items pieced back together over three or four emails and creates opportunity for error. Accidents happen, but do your best to send over one concise package offer. When you’re juggling 10+ offers (sometimes more), it’s a set-up for trouble to piece all items over multiple emails. Eliminate the risk.

Another great tool, I encourage agents to spell out the terms of the offer in written form, contained within the actual email. This text should spell out, amount of offer, terms, if applicable, preapproval and who with, and any other details that might help formulate a decision. So that the agent knows what’s going on, without even having to open the attachments. This behavior below, is a HUGE time saver and so appreciated.

buyer-cheat-sheet
This is how we present our offers (also accompanied by an email “story” and details about the buyers that might prove positive for acceptance)

4. Did you READ … the MLS instructions?

It’s a bummer when you take the time to give the answers, but nobody is reading them. It happens to us too, but double-check there aren’t attachments on the MLS. If you’re on the road all day on appointments like Steve often is, there’s that occasional need for a call. Or if the property came on while en route, sure that call is cool and really, calls are always cool with us. But be part of the solution of good communication and doing your research. And admittedly, we have a lot to always improve on ourselves.

mls sacramento steve ostrom


5. Do you have your Contact Information in your email (e-Signature)? Did you write from the email you Want to be Responded to?

We’re not wanting to be a detective solely just to call/text or write you as a buyer’s agent – or simply to confirm receipt of your offer. Make sure it’s easy to respond and call you. Write from the email you want responded to, and call from the phone you want to be called back on …  this includes NOT sending emails direct from a “printer or biz hub” (office scanner/printer) where one can’t quickly respond “received” or “ask additional questions via email.” 

Take the extra two minutes to forward to yourself, relabel subject lines and address, and have your e-signature with all of your contact information provided with your offer. We often receive emails from the Bizhub (office scanner / printer) with no contact information, I’m asked to confirm receipt by the buyer’s agent. This is an easy fix, and ways to avoid making it hard to hunt you down as a buyer’s agent.

Our e-signature for our iPhones

Our e-signature for our iPhones

Our email signature "e-sig" for our desktop computer
Our email signature “e-sig” for our desktop computer

6. Be Responsible with Your Client’s Account Information

Every time a file is opened on a desktop, guess where that check or account paperwork is housed … that’s right, on the agent’s computer. This will become a larger issue once banks and groups start thinking in terms of items that are housed on any agent’s computer. Some agents request account items upfront, and with items blacked out, that’s fantastic. Always see offer instructions and send just what’s requested or needed, and still protects your client.


7. Please don’t CC your Buyer on the Email to Us

Unwanted “reply all” situations are often dangerous and not always communication your client had intended come to us. Yep, it happens – so please avoid this … I have seen everyone do this … title, agents, and lenders … no group is guilt-free. It’s a dangerous behavior that can open up unwanted doors of unintentional communication, that was meant just for your eyes only. We should not risk these unwanted and unintentional “reply-alls” situations.


Do YOU have any Gems of Advice to Share? 

Comment below – you’re awesome gems to elevate our industry for everyone. **Keep it kind, as we’re hoping this is a tool of education to improve our workplace amongst agents**

The excitement of Steve O after opening a well-packaged offer



Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

steve ostrom realtor roseville rocklin granite bay real estate listings for sale fsbo bank owned reo repossessed goldfish

equal housing

Equal Housing Opportunity

2567 Pinnacles Dr, Rocklin

2567 Pinnacles Dr, Rocklin, CA 95677

Steve Ostrom – Coldwell Banker Sun Ridge REALTOR ®  916-308-2446


50+ Photos Below • Virtual Tour Below (scroll down)

If you’re looking for a home with the perfect yard for entertaining, draw your eyes in this direction. This backyard living space is fantastic: lush, green, numerous storage areas, entertaining spaces and much more – you will love the functionality of this yard and ways to enjoy it. Inside the home is fresh paint and carpet – a house that is ready for you to call home! A great extra detail, most of the bedrooms have an awesome view of the backyard. Updates in all bathrooms.

This home is within minutes of the Galleria mall and great dining. Commuters, you will have quick access to Hwy 65 (first exit) that connects to I-80.


50+ PHOTOS Below: Click the Link Below

Removed for New Owner’s Privacy


“Walking” Virtual Tour: 2567 Pinnacles Dr, Rocklin, CA 95677

Removed for New Owner’s Privacy


Property Questions or Showings? 916-308-2446 – Homes@RosevilleAndRocklin.com – REALTORs Steve + Heather Ostrom

10009755_10204141973002469_7718686392502081250_n

Coldwell Banker Residential Brokerage

See more informative posts at:  www.RosevilleAndRocklin.com – Roseville and Rocklin Real Estate + Lifestyle

Author: Heather Ostrom, Real Estate Marketing – REALTOR

Steve Ostrom, Primary Listing Agent + REALTOR – 916-308-2446 – Homes@RosevilleAndRocklin.com – Coldwell Banker  – Roseville, CA – CALBRE# 01344154 + 01899313 2200 Douglas Blvd B-200, Roseville, CA 95661

Learn more about listing your home with us!

steve ostrom realtor roseville rocklin granite bay real estate listings for sale fsbo bank owned reo repossessed goldfish

equal housing

Equal Housing Opportunity